1. market management and 2. legal, ethical, & social envn

 subject: Marketing Management 

Chapter 9 – Pricing   400 words in APA format

Learning Objectives:

  1. Understand the importance of pricing.
  2. Recognize the impact of supply, demand, and elasticity on pricing.
  3. Understand the break-even analysis for low- and high-priced products and services.
  4. Understand the difference between maximizing the number of units sold to produce volume vs. maximizing revenue and profits.
  5. Understand the impact of the psychological aspects of pricing.
  6. Create awareness about price discrimination.
  7. Understand the concept of non-linear pricing.
  8. Acknowledge the reasons for changes in pricing.

Chapter 10 – Channels Of Distribution

Learning Objectives:

  1. Become familiar with the terms “channels of distribution” and “supply chain logistics.”
  2. Understand distribution/channel intensity.
  3. Acknowledge channel conflict and resolution.
  4. Recognize the impact of channel power on channel behavior.
  5. Stress the importance of retailing and its various forms.

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 500 words in APA format, subject: Marketing Management 

Reflection and Discussion Forum 

Reflect on the assigned readings for the week. Identify what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding. 

Also, provide a graduate-level response to each of the following questions:

  1. Lawyers are changing their pay structures. It used to be that they would bill hourly (top dollar for top lawyers, less experienced helpers had cheaper rates). Now they’re beginning to price like consultants—per project. Thus they must begin assessing the value-added to the client firm of the legal expertise and assistance. What advice would you give a law firm to proceed fairly and profitably?  
  2. Go online and compare three franchises (e.g., franchise.org, americasbestfranchises.com, or whichfranchise.com). Choose two franchises in the same industry (e.g., fast food) and the third franchise from another industry (e.g., hair cutting). Make a table to report the fee structures (upfront, continued licensing), as well as benefits touted for franchisees of each franchise system. What would tempt you to pitch in with some friends and buy a franchise when you finish your degree? 
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 subject: Marketing Management  

Marketing Framework ,  Channels of Distribution/  2 pages in APA format

 

This activity/assignment will help students understand “channels of distribution” and “supply chain logistics.”

Activity I: Review Figures 10.2 (Manufacturers Direct to Consumers) and Figure 10.3 (Manufacturers through a Channel) in chapter 10, discuss the pros and cons of each scenario

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subject: Legal, Ethical, & Social Envn 

 Chapter 5-Business and the Constitution 500 words in APA format

 

Also, provide a graduate-level response to each of the following questions:

  1. Explain the difference in procedural due process and substantive due process, providing examples of each.
  2. Beets R Us, LLC is a medium-sized farm in Iowa that grows beets that are only sold in Iowa.  It does not export its beets outside of Iowa, though sometimes customers from out of state buy its beets while visiting Iowa.  Is Beets R Us, LLC’s business practices subject to federal jurisdiction under Article I, Section 8 of the United States Constitution?  Why or why not?
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subject: Legal, Ethical, & Social Envn  

Week 4 – Short Essays  500 words in APA format

Question I – Kansas passes a statutes which says all corn must be grown and processed in a certain manner so as to avoid harmful pesticides.  This statute is challenged as being unconstitutional.  What are the two factors for the court to consider when deciding whether the statute is constitutional?

Question II – Downtown Cincinnati, in an area known as “Over the Rhine”, has long been an area of poverty containing empty and rundown buildings.  The city of Cincinnati wishes to use this area to create new businesses and spark economic development.  Would the eminent domain power allow the city to take this property from the building owners for the purpose of economic rejuvenation and elimination of “blight” within the city?  What U.S. Supreme Court case would serve as precedent for this issue?

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