Bus 720 marketing strategy & consumer behavior

 

BUS 720 Marketing Strategy & Consumer Behavior 

  1. Discussion Question 1 – CLO3
  2. Visit one of the sites listed below. Evaluate the effectiveness of the site in terms of marketing to children and the degree to which it represents an ethically sound approach to marketing to children. 
  3. a) www.kelloggs.com 
    b) www.fritolay.com 
    c) www.warnerbros.com 
    d) www.crayola.com 
    e) www.nabisco.com 
    f) www.barbie.com 
  4. Provide your explanations and definitions in detail and be precise. Comment on your findings. Provide references for content when necessary. Provide your work in detail and explain in your own words. Support your statements with peer-reviewed in-text citation(s) and reference(s)

 

BUS 700 Leadership and Creative Solutions Implementation

 

Discussion Question 1 – CLO 5, CLO 6, CLO7

Please explain the processual and contingency approaches used by the effective change manager by providing the answers to the following questions and justify your opinion by providing the peer-reviewed support to your arguments:

  • Why does the conventional approach to strategic innovation management so often disappoint?  
  • What are the main characteristics of strategically innovative companies?
  • What are the ethical considerations and implications of change methods? 

Also, you have to explain about the critique of the process of synectics in the context of creative problem identification, morphological analysis and how do you relate to Leadership?

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