In your groups, you will analyze the Starbucks case. The case can be found in the “12 Most Popular Cases” which is in Connect. YOU MUST READ THE CASE IN THE TEXT – NOT INFORMATION FROM THE INTERNET.
You will refer to page 460 of the text – How to Conduct a Case Analysis and you will analyze Starbucks based on the Strategic Management Process – Analysis, Formulation and Implementation (AFI). Please refer to pages 461-463
1. Perform an External environment analysis
analyze the points listed on page 461