Strategic management | strategic management | Monroe College

  

THE FOLLOWING SECTIONS SHOULD BE INCLUDED IN YOUR FINAL INTEGRATIVE PROJECT PAPER

Follow this template for Business Plan Project Option

   

Section #

Section

 

I

Executive Summary

 

II

Current Strategy

Vision Statement

Mission Statement

Value Proposition Statement

Company Description & Business model description

 

III

Industry Analysis and Trends (Incl. Five Forces, PESTEL,   Strategic Mapping, Benchmarking, Driving Forces, etc.)

 

IV

Business Goals/Objectives [SMART goals and Balanced Score   Card Approaches]

 

V

The Competition

 

VI

Marketing Plans and Strategies (Marketing Mix)

 

VII

Target Market [Profile(s) and Description(s)]

 

VIII

Strategic Position and Risk Assessment (incl. SWOT   analysis; description of business risk and plan for reducing these risks)

 

IX

Recommendations for a Better Strategy; Keys to Success

 

X

Operations Plan

 

XI

Technology Plan

 

XII

Management and Organization

 

XIII

Community Involvement and Social Responsibility

 

XIV

Development, Milestones and Contingency/Exit Plan

 

XV

The Financials

 

ü Financial Objectives

ü Sales and Expense Forecast

ü Break-even Analysis

ü Financial Control

ü Financial Statements and Ratio Analysis

 

o Income Statement: Annual

o Income Statement: Three-Year Projection

o Cash-Flow Projection: Monthly

o Cash Flow: One-Year Projection

o Balance Sheet: Annual

o Balance Sheet: One-Year Projection

o List and Sources of Funds

o Assumptions Sheet

Follow this template for Practicum Project Option

   

Section #

Section

 

I

Executive Summary

 

II

Vision Statement

Mission Statement

Value Proposition Statement

Company Description & Business model description

 

III

Industry Analysis and Trends (Incl. Five Forces, PESTEL,   Strategic Mapping, Benchmarking, Driving Forces, etc.)

 

IV

Business Goals/Objectives [SMART Goals and Balanced Score   Card Approaches]

 

V

The Competition

 

VI

Marketing Plans and Strategies (Marketing Mix)

 

VII

Target Market [Profile(s) and Description(s)]

 

VIII

Situation Analysis: SWOT analysis; analysis and identification of issues or problems to be   addressed in paper

 

IX

Strategic alternatives and recommendations on effectives   solutions and strategies with supporting information

 

X

Operations Plan for strategy implementation

 

XI

Technology Plan for strategy implementation

 

XII

Management and Organization revisions for strategy   execution

 

XIII

Community Involvement and Social Responsibility

 

XIV

Development, Milestones and Contingency/Exit Plan for   Implementation of Recommendation(s)

 

XV

The Financials

 

ü Overall Financial Objectives (and financial   objectives related to proposed strategies

ü Sales and Expense Projections to support   proposed recommendations

ü Financial Control

ü Financial Statements and Ratio Analysis

 

o Income Statement: Annual

o Income Statement: Three-Year Projection

o Cash-Flow Projection: Monthly

o Cash Flow: One-Year Projection

o Balance Sheet: Annual

o Balance Sheet: One-Year Projection

o List and Sources of Funds for strategy   implementation

o Assumptions Sheet

Follow this template for Academic Research Project Option

   

Section #

Section

 

I

Research Abstract

 

II

Introduction of Research Project: Background information   and significance of research

 

III

Statement of research objectives including relevant   questions or issues to be addressed; discussion of theoretical framework

 

IV

Literature Review and relevancy to research topic

 

V

Hypothesis discussion

 

VI

Methodology for Data Analysis

 

VI

Data Analysis and Interpretation

 

VII

Summary of major findings/results; generalizations based   on systematic analysis of data

 

VIII

Summary of potential weaknesses and research findings 

 

IX

Conclusions and suggestions for future research

 

X

References and Appendices

 

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