MILESTONE 1: Crisis Communication Evaluation Draft
Submit the crisis topic that you have selected for your final project. Specifically, identify the organization whose crisis communication strategy you are planning to evaluate. Briefly describe an actual crisis that the organization has encountered, and provide some initial thoughts on the strengths and weaknesses of the organization’s communication strategy.
Crisis Topic: Taco Bell’s “seasoned beef” meat filling lawsuit (2011)
Organization: Taco Bell
Resources on Situation:
Textbook: The Handbook of Crisis Communication
Introduction and Chapters 1, 2, and 3